If you want to attract new business or stay in touch with your clients, you need clear, persuasive marketing materials.

Whether your medium is direct mail package, brochure, newsletter, sales sheet, case study, annual report or website, I ensure you convey the right message by:

• Analyzing what you need to say
• Interviewing your experts
• Crafting compelling copy that speaks to your audience in language they understand.

Rest assured, my copy sells – legal and professional books promoted by direct mail for a major Canadian legal publisher regularly appear on their online bookstore’s best-seller list.

Recent topics covered for legal, information technology and industrial clients include:

• Privacy legislation
• Information technology law
• Business information solutions
• Hydraulic equipment
• Web hosting.

Publishing articles is one of the best ways to promote your expertise to clients and prospects. But finding time to write articles can be incredibly difficult for busy professionals.

Help is here! I turn your ideas into coherent, structured text – and you take full credit for the finished product. The process involves:

• Reviewing your notes and background materials
• Meeting in person or by phone to discuss the topic and audience
• Conducting any extra research, including interviews
• Creating clear copy that captures your tone and meaning.

Are you struggling to turn specialized information into text that your clients or a general audience can read?

I clarify your message by:

• Determining what your readers need to know
• Shortening long sentences
• Removing jargon and other complicated words
• Choosing words that your audience will readily understand.

Simplify your workload and let me take care of your writing needs. me and look forward to a superior return on your communications and marketing campaigns.