Professional Services Business Writer
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Experienced writer for corporate communications, bios and profiles
Professional services firms, whether legal, accounting, consulting, investment or real estate, strive to stand out from competitors offering similar services. They must also overcome the challenge of explaining how they can help clients in language that makes sense to lay people.
My clients include some of Canada’s largest law and accounting firms. I understand how to communicate with your clients and prospects to help you rise above the crowd, whether you need brand-new marketing copy, articles or plain language copyediting.
Business Writing
I write marketing copy that speaks directly to your clients’ goals and motivations – without relying on dense industry terminology, buzzwords and clichés.
Typical projects for professional services firms include:
- Firm and practice group profiles that focus on what your clients need
- Business bio writing that showcases your practitioners’ individual accomplishments and credentials
- Website content that readers can easily scan to grasp key information
- Blog posts promoting your firm’s thought leadership
- News releases publicizing your firm’s big deals, new hires and other milestones.
Ghostwriting
Writing articles for industry magazines and websites is an excellent way to publicize your firm’s expertise and attract new clients. But finding time to craft that winning article can be extremely difficult for busy practitioners.
I turn your ideas into compelling text – while you take full credit for the finished product!
This is how I approach ghostwriting:
- Reviewing your notes and background materials
- Conducting an interview (face-to-face or by telephone) to discuss the topic and target audience in more depth
- Conducting any additional research, including interviews with your team members
- Creating copy that captures your tone and meaning
- Promptly handling any revisions you request.
Plain Language Editing
Plain language documents are easy to read, understand and use. I ensure your articles and client publications communicate the right information in the correct tone for your audience.
Here’s how I clarify and sharpen your message:
- Determining what your readers need to know
- Creating a logical flow of information
- Editing for grammar, punctuation and spelling
- Shortening long sentences
- Replacing industry jargon with words familiar to your audience
- Fact-checking as required.
Tired of business writers promoting your firm’s “unparalleled breadth and depth”?
Contact jargon-busting copywriter Elizabeth Cockle today.
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
Email: