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Newsletters
SAMPLE 2 of 2
Quarterly newsletter on design issues and trends from around the work to inform and inspire law firm marketing professionals.
Client
Pylon Design Inc.
Headline
Putting in the Personal Touch
Sample Copy
Dubai has seen a surge in both local and international law firms, thanks to its free economic zones, natural resources and booming construction industry. How do law firms market themselves in this unique environment? We asked Clinton Swan, Marketing & Business Development Manager (Middle East Region) at U.K.-headquartered Clyde & Co LLP.
“Relationships are extremely important in Middle Eastern culture. Local chents will only work with people they know and trust, so active networking and face-to-face meetings are essential. Foreign law firms must demonstrate an understanding of local laws and deep regional knowledge to attract regional clients.”
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
Email: