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Quarterly newsletter on design issues and trends from around the world to inform and inspire law firm marketing professionals.
Client
Pylon Design Inc.
Headline
Why does everybody want to be orange?
Sample Copy
“Can you make us an orange logo/brochure/website/banner?” We hear this question a lot, especially from law firms. In fact, a significant number of national and regional firms already have orange as a dominant colour. Why has orange become the colour du jour – and more importantly, why should you not choose to be orange?
“Orange has made a major comeback in the past decade,” notes Pylon partner Scott Christie. “As the colour of life preservers and fast-food restaurants, orange represents safety, friendly prices and good value.”
So, if orange symbolizes friendliness and innovation, why shouldn’t your firm be orange?
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
Email: