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Letter, sell sheet and buckslip promoting a research report on national awareness of top U.S. law firms and strategies to boost brand awareness. Attendees of a preview seminar placed several advance orders. Buckslip successfully promoted a customized version of the research report.
Client
The BTI Consulting Group, Inc.
Headline
How Do Clients Rate Your Brand?
Sample Copy
Law firms with strong, positively differentiated brand images enjoy greater revenues, relative market share, and attorney and partner profits. In fact, a 10% boost in market differentiation drives a 17.2% increase in revenue.
BTI’s Survey of National Market Awareness reveals which firms are top of mind in clients’ eyes thanks to favorable, well-established brands. This 2-part survey draws on more than 1,700 interviews with corporate counsel at large and Fortune 1000 companies over the past 7 years, including nearly 300 new interviews in 2007.
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
Email: