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Welcome to the monthly newsletter about clear communication
So what is a buzzword?
A buzzword is a trendy word or phrase that sounds profound or critical because it suggests the user has special knowledge or experience.
Buzzwords often start out as technical jargon with a well-defined meaning. But in the outside world, clarity disappears and the meaning becomes obscure – which explains why buzzwords are so popular in the corporate world.
What's wrong with using buzzwords?
Buzzwords may be standard-issue business-speak, but they become a problem when communicating with clients:
- Clients may misunderstand or be baffled by them
- Sales reps may also misinterpret them
- They quickly become stale and lose impact through overuse.
How does ECBuzz help?
Each issue of EC Buzz features a buzzword and suggests user-friendly alternatives. You’ll also find handy tips to help you communicate clearly and effectively.
Subscribe today and start connecting with your clients!
In recent issues...
- Six Portmanteau Words that Make You Squiggle
- Buzz Off: Contribute
- Three Simple Tips for Web Writing
- Buzz Off: Disintermediation
- Six More Nouns that Shouldn’t Be Verbed
- Buzz Off: Incent
- Six More Transmogrified Terms
- Buzz Off: Interface
- Six Transmogrified Tech Terms
- Buzz Off: DNA
- Three Snowclones Fit for the Slush Pile
- Buzz Off: Perfect storm
- Readers’ Pet Peeves
- Readers’ Pet Peeves
- Three Zombie Rules that Should Be Laid to Rest
- Buzz Off – Election Edition
- Four Punctuation Marks and How to Use Them Properly
- Buzz Off: Stakeholder
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
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