A buzzword is a trendy word or phrase that sounds important or profound because it suggests the user has special knowledge or experience.

Buzzwords often start out as technical jargon with a well-defined meaning. But in the outside world, clarity disappears and the meaning becomes obscure – which explains why buzzwords are so popular in the corporate world.

Buzzwords may be standard-issue business-speak, but they become a problem when communicating with clients:

• Clients may misunderstand or be baffled by them
• Sales reps may also misinterpret them
• They quickly become stale and lose impact through overuse.

Each issue of EC Buzz features a buzzword and suggests user-friendly alternatives. You’ll also find handy tips to help you communicate clearly and effectively.

Subscribe today and start connecting with your clients!

In recent issues...