Business-to-Business Writing
FREE MONTHLY NEWSLETTER
Enter your email address to suscribe to EC Buzz, our newsletter on communicating clearly without buzzwords.
You’ll also receive this complimentary report:
How to Stand Out in a Crowd of Lookalikes:
Three Simple Strategies for Your Marketing Materials
Toronto-based Copywriter for B2B Marketing
Business products and services often have complex, highly technical features. How do you describe the many ways your software, industrial equipment or trade publications make your customers’ lives easier – without confusing them?
I cut through industry jargon, technical terminology and buzzwords. The result is a balance between professional and conversational language that speaks to your audience in words they understand. As a business owner, I understand what matters to your customers – thoroughness, diligence, time- and cost-saving benefits, and personal service are all part of my own ethos.
Whether you need in-depth business-to-business print marketing materials or short snappy email text, you can rest assured that my copy sells – business books promoted by direct mail for a global information publisher regularly appear on its online best-seller list.
Business Copywriting for Print Media
- Brochures and fact sheets that clearly explain how customers benefit from your products or services
- Direct mail, including sales letters, brochures, order forms, envelope teaser copy and postcards, that drive recipients to your website or sales reps to place an order
- Newsletters that keep your customers up to date
- Case studies and success stories showing why prospects should choose you over competitors
- White papers that generate sales leads, promote your thought leadership, and introduce new services and products.
Business Copywriting for Electronic Media
- Website content that readers can easily scan to grasp key information
- Blog posts that regularly inform your customers about new ideas and developments
- Press releases publicizing your product launches, events and company milestones
- Email newsletters that keep customers in touch with you
- Email marketing campaigns that prompt recipients to go straight to your order page to make a purchase.
Stop “thinking outside the box”, “pushing the envelope” and “taking it to the next level”. Contact EC Writing today!
Elizabeth Cockle
Principal, EC Writing
Tel: 416-466-8171
Email: