Toronto business-to-business marketing specialist and business writer Elizabeth Cockle writes legal, financial and corporate copy – from climate change initiatives to mergers and acquisitions to workplace policies.

Professional services and B2B companies often struggle to explain clearly what they do and how their clients can benefit. I’m here to cut through the clutter of legal-ese, financial-ese and corporat-ese to create marketing copy that speaks to your audience in language they understand. I ask the right questions and write the right copy the first time, on time.

Client success stories include:

• Business development materials that generated over $1 million in new work for a major Canadian law firm
• Direct marketing packages for 100+ legal, accounting and professional books, many of which have become best-sellers for the publisher
• Website copy that helped consultants, software providers and financial advisors break into new markets
• Email and print marketing materials for business research tools that led to immediate orders
• Branding messages without fluff or buzzwords that captured the essence of a national, full-service law firm
• Practice profiles for law and accounting firms emphasizing client benefits rather than basic features; profiles now appear in websites, intranets, brochures and proposals.

Ready to translate complex into clear? Put your mind at ease and contact EC Writing today!